Concept Boards 'Mood' Boards

CONCEPT BOARDS OR 'MOOD' BOARDS WILL ENABLE A VISUAL DISCUSSION & HELP GENERATE INTEREST

We understand the process of getting new products to market and as a result have developed our offering; increasingly popular are concept boards or 'mood' boards (shown above); in a competitive arena a concept board will enable a visual discussion and help generate interest. These ideas can then be taken up by the supermarket or taken through to finished artwork by our team.

Although WRAP (The Waste Action Resources Programme) is increasingly working to encourage retailers and manufacturers to reduce packaging, especially for food, we have noticed that packaging has become much more important as a way of making brands stand out from the crowd.

Many food processors and packers are introducing labelled goods as well as packing for the main retailers; they want to ensure their packs are the most striking and get noticed in the competitive arena of the retailers' shelves. It's not just a question of a striking label but good design also incorporates interesting packaging concepts, whether its boxes, tubs or other structures. Clients, are becoming increasingly creative and look for innovation in the solution; our photographic skills combined with inventiveness have proved to be popular across the board. All the packaging designs are complimented by point of sale materials which are created to draw the consumers attention. Our creative ideas often follow a theme; for example consider how impactful the Union Jack is when used on and point of sale – 74% of consumers recognise this as a sign of provenance these days. Recent research has confirmed that consumers are drawn in and attracted by instructions on which varieties to use and how, and packaging which fits neatly into fridges and cupboards is recognised as far more appealing.

Refresh tired marketing campaigns, get away from the 'noise' of the office and enjoy an uninterrupted cuppa with fine design.
Book an appointment now 01354 650679.