21 years of Inspirational Business

Celebrating
21 years of
inspirational business

1st September 2012, at Fine Design, we are proud to say that we have been in business for 21 years. It's quite an achievement, having weathered two recessions, we have also responded to a whole host of technological advances. In 1991 when we first started, the main focus was on graphic design for print based marketing material. To put it into context, in 1991, Tim Berners-Lee had not long started the World Wide Web project and so the ability for us to design websites and send email had begun. Microsoft had just launched Windows and Macs were becoming more widely used. This meant we quickly began to embrace technology, making it work in every aspect of our design services.

During these 21 years we have become very well known for being specialists in the food and agriculture sector for packaging and web design, which continues to see growth and innovation, but we do not work exclusively in this sector and we can demonstrate a wealth of experience amongst a broad range
of clients.

On our 10th birthday in 2001 we changed our name from M&D Visuals to Fine Design Ltd and were lucky enough to buy the name "Fine Design Ltd" from Companies House and secure the domain name .ltd.uk.

It was in 2006 we purchased Gwydir House which has given us the opportunity to expand our services by not only having a complete design studio and meeting facilities but also having a fully functional kitchen to be used by chefs for our food photography. It was 2011 before we managed to purchase the .co.uk domain. We had been after this domain since 2001 when we re-branded ourselves. Having a domain name that is easy to remember and that is considered by people to be the logical choice for what they are searching for is so important. Patience is a virtue!

The quickening pace of change

From the smallest business to the largest PLC, an on-line presence has become increasingly irrefutable. With around nine and half million domain names registered in the UK, showing an annual growth of over 10%, we recognise the importance of having a domain name that is easy to recall, is visually creative and easy to navigate, as well as being reflective of a brand that potential customers can both recognise and trust.

Another service we now offer is Search Engine Optimisation (SEO) - a relatively new area for consideration, aimed at boosting your website through search engines such as Google. SEO enables your website to climb the rankings - now considered paramount for any business seeking success. The behind the scenes activity has become as important as the viewable content. Well written copy that is useful for the customer but it is also excellent from a search engine point of view, combine this with great creative and your website will work harder for you. Social networking provides yet another platform on which we can engage and promote our products and services.

With the likes of Facebook and Twitter, there has never been such an abundance of ways for us to communicate our message. The pace at which on-line activity is growing is little short of astonishing, but another major area of development is packaging; consumers want to have their say on the environmental impact and their desire to see what the pack contains, whilst retailers are concerned with how well the packaging sits on the display and keeps contents fresh.

By attending industry events to keep ahead of the game, our team have a clear understanding of new product developments. It's simply not good enough to just have a great product or service these days; it's much more about the holistic approach - everything from the packaging to on-line marketing, shelf wobblers to SEO - every facet of the brand, its look, its feel and its perception, all have an impact.

Refresh tired marketing campaigns, get away from the 'noise' of the office and enjoy an uninterrupted cuppa with fine design.
Book an appointment now 01354 650679.